Editor’s note: this may contain offensive language to some. – BJ
Black Friday has officially jumped the shark. For those of you who might not be familiar with the phrase, it’s the moment when something that was once popular attempts to maintain or regain that popularity with a grand, attention-getting stunt that ends up failing miserably. It comes from 70s television hit Happy Days. In the show’s waning days, there was an episode where Fonzie, the main character of the show and icon of everything cool back then, jumps over a shark, while on water skis and wearing his leather jacket with a pair of swim trunks.
The show, having hit its creative peak, continued to offer storylines that were more grandiose than previous ones. It was that episode where most of the adults who were still watching Happy Days realized it had become a joke. The show went on for a few more years, but it was never the same. Now it’s Black Friday’s turn...
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